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Women’s World Cup fever yet to take hold in Paris as tournament nears

The biggest Women’s World Cup in history is kicking off at the Parc des Princes on Friday but in the city there is not the air of anticipation you would expect

With the biggest Women’s World Cup in history kicking off at the Parc des Princes in Paris on Friday, the head of the local organising committee was bullish in his response to criticism over the lack of atmosphere and marketing in the French capital.

“Depends what you’re expecting from posters and setting up an event in the city?” shot back Erwin Le Prevost. “The means we have available to us are becoming bigger in every competition thanks to Fifa support. It’s a Women’s World Cup by Fifa, the main aim is to fill the stadiums and to have the biggest TV audience possible.”

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