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Who is paying for the Premier League’s bumper TV deal? Your local pub

Sky and BT hiked up prices by around 10% last summer to cover the cost of their £8.3bn deal with the Premier League. Not every pub can afford to pay

By Joe Devine for The Set Pieces, part of the Guardian Sport Network

The recent Premier League season was the first in the latest three-year broadcasting deal, which gives the Premier League £8.3bn in TV rights, with £5.14bn of that coming from two domestic broadcasters, Sky and BT. The 71% increase on the previous deal was welcome news for clubs, players and many supporters. Clubs have larger sums to spend on players, who are earning bigger wages, and the beginning of a levelling-off effect is being seen within the league, as the extra income helps smaller clubs attract and keep a broader range of talent. Clubs are less reliant on matchday income and fans hope this will lead to cheaper tickets; seats for away fans have already been capped at £30.

But, where there is commercial progress there is a cost to bear and that cost usually finds its way to the consumer – or, as we call them in football, the “supporter”. The cost of home subscriptions have gone up a little but broadcasters have found another way of increasing their revenues: by charging pubs more.

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