‘We want to inspire the next generation’: how women’s football is stepping up a gear

The FIFA Women’s World Cup in France this year marks Visa’s largest ever investment in women’s football. Will this partnership boost grassroots interest and participation after the tournament?

How many international footballers in the men’s game can you reel off without even trying – Lionel Messi? Cristiano Ronaldo? Harry Kane? They have all become household names, even for people not interested in the sport.

Now, how many superstar female players can you recall? Unless you’re an avid supporter of the game, football’s women won’t come so readily to mind; its shining lights simply don’t get the same visibility as their male counterparts.

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