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Usain Bolt experiment proves to be the fad it was from the outset | Stephen Ganavas

The sprinter’s football dream is over – for now – and the benefits of the experiment are negligible

In unveiling the news that eight-time Olympic gold medallist Usain Bolt would be coming to Australia to pursue his dream of becoming a professional footballer, Central Coast Mariners CEO Shaun Mielekamp stressed the Jamaican would be treated the same as any other player.

It was wishful thinking. Bolt’s entity is not just greater than that of the entire Mariners organisation, it is greater than the entire A-League. There was no entourage or ostentatiousness, but it did not take long to notice the leverage Bolt held in the partnership.

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