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Uefa to push #WePlayStrong women’s scheme during Champions League final

• Governing body to air adverts during men’s and women’s European finals
• Aleksander Ceferin says: ‘We need to change attitudes about women’s football’

Women’s football is set to be exposed to a rare primetime audience this weekend as Uefa launch a new scheme to encourage growth in the game during Saturday’s Champions League final.

Related: Uefa launches drive to boost girls’ football participation in Europe

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