There’s a huge TV audience for women’s football. It’s time to capitalise on it | Anna Kessel

Support needs to grow for the sport at all levels if we want to keep it on our screens – and keep talented players such as England’s Lionesses on the field

No one cares. That’s the constant refrain we hear about women’s football. Well, on Thursday night more than four million people cared enough to turn their TVs over to Channel 4 and watch England play the Netherlands in the semi-finals of the European Championships. Clare Balding, who hosted the coverage, tweeted that it marks the highest audience figures for the channel this year.

Related: England’s women’s football team are the sporting heroes the country needs | Jack Bernhardt

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