The UFC is persevering as it always has: by leaning into the chaos

The final event of the UFC’s 25th anniversary year served as a proper example of how the promotion has made it this far

When it opened for business in 1993 the Ultimate Fighting Championship was designed to disrupt.

Challenging basic conventions about traditional martial arts this is exactly what the UFC did in its opening act, and from that point forward the company has operated at its best approaching the margins where most people would see only chaos and controversy.

Continue reading...

About the Author

Comments are closed.