The sound of silence: when will common sense prevail over music at live sport? | Andy Bull

Cricket, rugby and even NBA basketball games have been turning down the volume and while some sports need it, others should know where to draw the line

Sports marketing must be a fiendishly difficult job. It has to be, because so many people are so bad at it. You have to assume it’s unfathomably taxing, that you might reasonably interrupt a conversation between a rocket scientist and a brain surgeon by reminding them: “Yes, but it’s not exactly sports marketing, is it?” Orchestrating the stadium entertainment seems to be particularly challenging. It’s not as if people have come just to watch the sport, after all, they expect fireworks and flames, a 360-degree sportainment experience with lasers, lights, mascots, and music, always music, in every moment.

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