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Steve Bruce needs goals for his career and Hull’s Premier League struggle

The manager has failed to persuade players to come to Hull but he needs a goalscorer as his side face West Ham on Sunday, having not advanced after their strong finish last season
• Brave Hull push Arsenal in FA Cup final
• Bruce has failed to move with the times
• Sunderland sign Jermain Defoe

Hull City travel to West Ham on Sunday needing points – they have slipped into the bottom three – and goals. Steve Bruce is exploring the possibility of signing a striker on loan since discovering Nikica Jelavic and Abel Hernández could both be out for more than a month, and has already begun to hint that the club’s location – out on the east coast, that is, not near the foot of the Premier League table – is a hindrance when trying to persuade London-based players to join.

If Hull supporters think they have heard all this before, they probably have. Sunderland fans definitely have. Certain events have proved cyclical in Bruce’s managerial career. He will always be associated with vacancies at Newcastle, he will always deny being interested and he will not generally be believed, although on this occasion it would be a surprise were Mike Ashley to recruit a manager actively involved in a relegation struggle.

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