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Sponsors dragged into pay dispute as Australian players pursue rival deals

  • Cricket Australia’s commercial backers left exposed by standoff
  • Upcoming Test summers, including Ashes tour, still without a sponsor

Cricket Australia’s corporate partners have joined the ranks of aggrieved parties as a result of the cricket pay dispute. Key sponsors KFC and Toyota are among a number of commercial backers left exposed by the failure of administrators and players to come to a speedy resolution, while financial asset manager Magellan has baulked at signing on as naming rights sponsor for upcoming Test summers until a new pay deal is signed.

According to a Daily Telegraph report, Big Bash League naming rights sponsors KFC, who throw between $3m and $4m into Cricket Australia’s coffers each year, are among a number of top tier sponsors currently wary of the ability of uncontracted players to sign endorsement deals with corporate rivals. Had a new memorandum of understanding (MoU) been negotiated by the June 30 deadline, KFC and others would have been protected from such exposure to ambush marketing.

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