Sponsors dragged into pay dispute as Australian players pursue rival deals

  • Cricket Australia’s commercial backers left exposed by standoff
  • Upcoming Test summers, including Ashes tour, still without a sponsor

Cricket Australia’s corporate partners have joined the ranks of aggrieved parties as a result of the cricket pay dispute. Key sponsors KFC and Toyota are among a number of commercial backers left exposed by the failure of administrators and players to come to a speedy resolution, while financial asset manager Magellan has baulked at signing on as naming rights sponsor for upcoming Test summers until a new pay deal is signed.

According to a Daily Telegraph report, Big Bash League naming rights sponsors KFC, who throw between $3m and $4m into Cricket Australia’s coffers each year, are among a number of top tier sponsors currently wary of the ability of uncontracted players to sign endorsement deals with corporate rivals. Had a new memorandum of understanding (MoU) been negotiated by the June 30 deadline, KFC and others would have been protected from such exposure to ambush marketing.

Continue reading...

About the Author

Comments are closed.