NHS boss condemns English cricket’s sponsorship deal with KP Snacks

Simon Stevens says ECB’s Hundred tie-up with maker of Hula Hoops undermines fight against childhood obesity

The head of the NHS has criticised English cricket for letting KP Snacks sponsor a new tournament that is designed to encourage young people to play the game.

Simon Stevens said the deal with the maker of Skips, Hula Hoops and Butterkist would undermine the fight against childhood obesity by persuading children to eat what he described as junk food.

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