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Masters souvenir shop gives Augusta muscle to call the money shots

Necessities are cheap to enhance the experience but Masters keepsakes pay most of the bills

“The only thing money gives you,” reckoned Johnny Carson, “is the freedom from worrying about money.” Despite the trademark swing with which he ended each of his routines, the former chatshow host wasn’t much of a golfer. But the line is a good one, and gets to the heart of one of the more curious things about Augusta National: the club’s attitude towards money.

For a long time the rule has been that just enough is plenty. Take its television deal. In the US, CBS has been on a rolling one-year contract since 1956. The details have never been made public. But the story goes that CBS just sends the club a bill for its costs each year. Augusta then arranges for its main sponsors to pick up the tab in return for four minutes of adverts per hour, which is about half the screen time given over at the other majors.

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Masters souvenir shop gives Augusta muscle to call the money shots

Necessities are cheap to enhance the experience but Masters keepsakes pay most of the bills

“The only thing money gives you,” reckoned Johnny Carson, “is the freedom from worrying about money.” Despite the trademark swing with which he ended each of his routines, the former chatshow host wasn’t much of a golfer. But the line is a good one, and gets to the heart of one of the more curious things about Augusta National: the club’s attitude towards money.

For a long time the rule has been that just enough is plenty. Take its television deal. In the US, CBS has been on a rolling one-year contract since 1956. The details have never been made public. But the story goes that CBS just sends the club a bill for its costs each year. Augusta then arranges for its main sponsors to pick up the tab in return for four minutes of adverts per hour, which is about half the screen time given over at the other majors.

Continue reading...

About the Author

Comments are closed.