Liverpool don’t have to spend like Man City to be successful, says new chief executive

• ‘We won’t spend £100m just because Manchester City has,’ says Moore
• Remit lies in business operation, with Michael Edwards as sporting director

Peter Moore starts work on Thursday as Liverpool chief executive with a brief to maximise the club’s revenue over the next few years, though he insists the idea is not to be caught up in a spending race with the likes of Manchester City.

Fenway Sports Group, the club’s American owners, have identified the Liverpool?born former Microsoft and Electronic Arts executive as the sort of modernising operator who can locate and develop areas where the business can be made more profitable, but Moore will have no direct responsibility for incoming transfers and the present policy of looking for value in the market will stay in place.

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