Ladbrokes owner proposes ban on gambling ads linked to sport

GVC to end sponsorship deals that promote its brands on football shirts or pitchside

The owner of Ladbrokes, GVC, the UK’s largest gambling company, has broken ranks with the rest of the industry by announcing a series of proposals to protect problem gamblers, including an end to TV ads and football shirt sponsorship.

GVC’s chief executive, Kenny Alexander, called on the rest of the industry to follow suit as he announced a number of measures he said would “do more to protect the vulnerable”.

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