England Women prove to be big social media hit during lockdown | Suzanne Wrack

A concerted effort to stay in regular contact with fans has attracted significant levels of interest on Twitter and Instagram

England Women have reached the World Cup semi-finals, won the SheBelieves Cup and attracted a crowd of more than 77,000 to Wembley. But rarely, it appears, has their popularity been greater than during lockdown.

Players have swapped pitch-side selfies and signings for substantial social media interaction and the forward Beth England is far from alone in having enjoyed producing content and engaging with fans. “They are the voice for us when we’re on the pitch, we can help be the voice for them off it,” she said.

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