Eddie McGuire is too frequently bringing shame and embarrassment to Collingwood | Paul Daley

Casual, unintended discrimination has the very same impact as the intentional

Eddie McGuire could tell you that successful football clubs, like most enduring political parties, stand on history, myth and memory – handed down supporter to supporter, father to daughter, mother to son, decade after decade, even century after century.

He could tell you about those thumping wins and the dogged, brutal, not so damned pretty ones, that are revered and celebrated and relived around his Collingwood Football Club. Just as he can recount those losses and seasons, sometimes end on end on end, that were so deflating as to seem existential but weren’t because every flag is built on a thousand disappointments. Newer clubs don’t always understand that.

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