Does MLS really promote flashier clubs over less glamorous ones?

Much of the league’s media coverage is generated in-house. So how much of a responsibility does it have to give equal attention to each team?

There are few better in world soccer at marketing its own product than Major League Soccer. North America’s top flight has exploited, to a certain extent, a market many always believed to be there. But while MLS does a good job of selling itself, what duty does it have to sell each individual club in the division?

This was a question prompted by findings published on Twitter this week illustrating the number of times MLS’s official Twitter account has mentioned each and every club in 2018. It showed Los Angeles FC to be the most mentioned MLS team over the past two months, with the Portland Timbers somewhat surprisingly the least mentioned. The New York Red Bulls were the most retweeted, with the New England Revolution the least.

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