Despacito: how a Puerto Rican pop song became a global hit at football grounds

Despacito is not a global hit with 2.5bn views on YouTube but it is also one of the most popular tunes on the terraces – all thanks to a group of fans in Argentina

By Copa90 for the Guardian Sport Network

Over the last seven months, Luis Fonsi’s song Despacito has eaten up the global music charts. The song has become a viral phenomenon, racking up more than 2.5bn views on YouTube and even being credited with boosting Puerto Rico’s economy with a 45% spike in tourism.

The music video was released on 12 January and reached one billion views on YouTube within 97 days. Justin Bieber put out a remix of the song in late April, taking it to a new audience and giving the story a political edge. When Bieber garbled the song’s lyrics in a concert in May, singing “I don’t know the words so I say burrito, I don’t know the words so I say Dorito,” he was accused of mocking the Spanish language, exploiting Latino singers and culture appropriation.

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