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David Ginola PR campaign will not bring the change Fifa needs

David Ginola’s bookmaker-backed bid for the Fifa presidency feels insidious and cynical, and an insult to fans asked to stump up to support it
David Ginola announces plan to challenge Sepp Blatter

David Ginola is getting £250,000 for a fortnight’s work fronting a PR campaign that will more than pay for itself in attendant publicity for an online bookmaker that thrives on controversy.

For the firm, then, Ginola is worth it. For the rest of a football world contemplating four more years of Sepp Blatter, knowing that long overdue culture change at Fifa is impossible without the 78-year-old being prised from the organisation’s $100m HQ? Not so much.

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