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Category: YouTube

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What Berwick Rangers going viral tells football clubs about social media

Bayern Munich and Roma are not the only clubs gaining fans online – as Berwick, Motherwell and Celtic showed last seasonBy Simon Meehan for Nutmeg magazineIt’s 4.50pm on a cold, blustery Saturday in March and I am at the in-laws’ house on the south coa…

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KSI v Logan Paul: was the YouTubers’ fight more than just hype?

The pair’s boxing bout on Saturday drew a global audience of two million. For a fanbase used to fake online beef, it was a welcome next stepTo understand why millions of people watched two YouTubers duke it out in the Manchester Arena this weekend, you…

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Stalemate for Logan Paul and KSI in hyped YouTube boxing match

Rematch already arranged after fight between vlogging stars declared a draw after six rounds The boxing match between YouTubers KSI and Logan Paul was set to be, at least according to the hype, “the biggest event in internet history”. But in the end, i…

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Logan Paul and KSI square up for YouTube boxing match

Fight between vlogging stars has been termed ‘the biggest event in internet history’After months of tweeted insults, diss tracks and internet hype, two of the world’s biggest YouTubers are set to fight each other on Saturday night.The bout between KSI …

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Dale Cavese: the football chant that took over the internet and the world

A song written in Venezuela in the 1950s and recorded by Julio Iglesias in the 1970s is now sung in stadiums across the world – thanks to a YouTube video

By Copa90, part of the Guardian Sport Network

As football stories take on a viral nature, chants and melodies are carrying like never before, becoming internet trends like dabbing and the mannequin challenge. Fans’ chants are travelling like never before. Will Grigg’s on Fire defined the summer more than David Guetta’s official Euro 2016 choice, This One’s For You, but no song has spread across the planet like Dale Cavese, the first football chant to gain global popularity through the internet. The tune has made the small Italian club SS Cavese 1919 world famous; previously they were best known for a three-year stint in Serie B in the early 1980s.

The melody comes the song Moliendo Café, which was written in Venezuela in 1958. It has been reinterpreted in many languages, but found its biggest audience when revived by Julio Iglesias in 1976. A few years later, the song became staple for Boca Juniors fans at the La Bombonera, where it would remain almost exclusively for three decades, until, through a series of coincidences, it appeared in Italy.

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YouTube rules out Premier League bid despite Europa League final coup

Tech company, which will also show Champion’s League football final, is happy to grow business of partnering broadcasters and content creators

A near record number of football fans discarded their TV sets to catch the Europa League final on YouTube, but despite its success the web giant has scotched the idea that it wants to challenge Sky and BT for Premier League rights.

BT Sport struck a deal with Google-owned YouTube to air the Europa League final, and upcoming Champion’s League final, alongside its own mix of coverage on pay-TV and free-to-air channels.

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Liverpool’s Europa League defeat draws record BT Sport ratings

Live coverage, which was also free to non-subscribers on YouTube, attracts peak of 3.5 million viewers

It was heartbreak for Liverpool but Jürgen Klopp’s side’s 3-1 Europa League defeat by Sevilla scored BT Sport’s biggest audience to date with a peak of 3.5 million viewers.

BT Sport’s live coverage of Wednesday night’s final, which the broadcaster made free to non-subscribers on a variety of different platforms including YouTube, drew an average of 1.6 million viewers on BT Sport Europe and another 606,000 viewers at the same time on BT Sport Showcase, a combined audience of 2.2 million.

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Social media is set to be the advertising winner at the Brazil World Cup

Twitter, YouTube and Facebook likely to cash in on advertising boost along with television and radio Continue reading…

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Base79 reaches out beyond YouTube

UK multi-channel network is targeting brands and ad agencies eager to create their own online content

There may not appear to be much connection between Aston Villa FC, French comedian Remi Gaillard and the nightclub-cum-music-label Ministry of Sound. But all of them want to attract more subscribers to their videos on YouTube, and they have chosen UK-based company Base79 to help them do it.

Founded in 2007 by Ashley MacKenzie, son of former Sun editor Kelvin, Base79 has been at the forefront of what it calls “making YouTube simple” for its clients. It has successfully ridden the wave of YouTube’s phemonenal growth, clocking up an impressive client list including sports agency IMG. MacKenzie, 41, says it is on course to become profitable for the first time later this year.

Recent layoffs at Base79’s London HQ led to rumours the company was hitting a wall, but MacKenzie insists it is merely reconfiguring now that new technology has been built. Meanwhile, its newest clients, the Jim Henson Co and Hollywood studio 20th Century Fox, are indicative of fresh growth. Fox is Base79’s first major studio client and has signed a wide-ranging global contract that marks a simultaneous move by the UK company into marketing and promotion services as well as embracing the online video needs of advertisers and brands more directly.

Base79 belongs to a group of companies – Elisabeth Murdoch’s Channel Flip is another – known as multi-channel networks (MCNs) because they manage and monetise multiple channels of video content on YouTube, where every month more than 1 billion viewers are watching over 6bn hours of video. It is one of the biggest MCNs outside the US and is YouTube’s largest channel-management partner in Europe, generating 800m views a month across its 1,800 channels, including Simon Cowell’s You Generation.

MCNs as a group are “refining their business models and focusing on sustainability,” notes Eva Knoll, an analyst at Enders Analysis. “So far we have seen little consolidation, but I do expect a number of bigger players to evolve who will then be more dominant in the space.”

For the past 12 months Base79 (79 is the atomic number for gold) has been in investment mode after raising $10m (£7.5m) in 2012, from the Chernin Group, founded by former senior Fox TV executive Peter Chernin and talent agency Creative Artists Agency. The deal reportedly valued the business at £37.5m and triggered a board restructure which resulted in Kelvin MacKenzie stepping down as chairman.

The MCN has used its latest funds for new technology developments and to open offices in France, Germany, Spain, Australia and Los Angeles. Last summer one of YouTube’s most senior employees in Europe, Patrick Walker, jumped ship to join Base79 as its chief content officer.

The new money has also been put towards funding the 20 channels that Base79 owns outright, including a parcour and free-running channel called Flow that in less than a year has clocked up 177,000 subscribers around the videos uploaded by participants. “It’s about leveraging insights about audience demand and then letting these people create a brand that they can call their own,” explains Jason Bergsman, senior vice president of the Chernin Group and a Base79 board member. “We believe brands such as Flow have a very good opportunity to stretch onto other formats and platforms, be that Xbox or Sky Sports, for example,” says MacKenzie. “We are still making measured bets in content creation, however, and working for third parties remains the core of the business. We don’t see that changing, certainly not in 2014.”

Some media owners have decided they want to keep closer control of how their rights are exploited online, the kind of move that is Base 79’s biggest threat. Last month, Big Brother producer Endemol pulled back control of an animated Mr Bean channel on YouTube that Base79 had built to over a million subscribers. Endemol is launching its own MCN as part of a £25m digital video project announced last November.

“We were disappointed that Endemol decided to leave. But it’s one of over 800 partners we have and we are signing up new ones all the time,” says MacKenzie.

“Our core business is still building online audiences for content owners. But we are now taking the technology and the skills that we have been investing in really heavily over the last year and using it to the benefit of advertisers.” Under a new sub-brand launched earlier this month called Brand79, MacKenzie is pitching to brands and advertising agencies eager to create their own online content. “It’s clear to me that content marketing is set to grow and grow and we hope that the Brand79 products are the ones chosen. So one day perhaps, when a client signs off a media plan, instead of having YouTube written on it, it has Brand79 written on it.”

• The headline of this article was amended on 17 February 2014 to better reflect the focus of the article’s content

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YouTube reveals $1bn music payouts, but some labels still unhappy

Google’s Video service may be ‘all-in on music’, but rightsholder unrest at its parent company persists. By Stuart Dredge



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Viral Video Chart: BBC News bloopers, Sherlock trailer, Piers Morgan

Watch the best gaffes from the corporation’s hi-tech new HQ and a preview of episode two of the Benedict Cumberbatch drama

Television can be a tricky business – especially when you are working in new studios, as the presenters and correspondents of BBC News have been discovering. We’ve got a bumper blooper roundup from New Broadcasting House that contains plenty of technical hitches – often caused by hi-tech computerised cameras – that put Fiona Bruce, Sophie Raworth, Huw Edwards and Kate Silverton off their stride.

Someone who wasn’t just put off their stride – in fact he fell over several times – was Piers Morgan when he faced a few balls from former Australian bowler Brett Lee. Rarely lost for words, the CNN presenter and former Daily Mirror editor revealed he suffered a broken rib in the nets stunt, which was condemned as dangerous and unnecessary by former New Zealand international Richard Hadlee.

There are plenty of dangerous stunts in the world of Sherlock and we’ve got a taster of what Benedict Cumberbatch and Martin Freeman get up to in episode two of the third series. To calm things down a little, have a listen to Chicago’s magic piano or have a giggle as we find out why the Germans love English markets. Our dollop of cuteness this week comes from a beatboxing one-year-old.

Finally, if it’s all been fireworks over your festive break, take a moment to relive the London New Year firework displaythe BBC’s coverage of the event provided the highest television ratings for 2013. Enjoy!

Guardian Viral Video Chart. Compiled by Unruly Media and twisted around by Janette

1. BBC News Christmas Blooper Reel 2013
Do not adjust your set

2. Piers shown no mercy from Lee
Viral hit

3. My BeatBoxing 1 year old niece
Rhythm baby

4. Sherlock Series 3: Episode 2 Trailer – BBC One
Watson takes the plunge

5. London Fireworks 2014 – New Year’s Eve Fireworks – BBC One
Bangers and mash

6. DJ Earworm Mashup – United State of Pop 2013 (Living the Fantasy)
Tunes to remember

7. Why The Germans Can’t Get Enough Of English Markets
Gold-mein

8. New Year’s Kiss Card Trick
He’s a card

9. Top 10 TV Replacement Characters
Saving face

10. Chicago’s Magical Piano
Key notes

Source: Viral Video Chart. Compiled from data gathered at 14:00 on 2 January 2014. The Viral Video Chart is currently based on a count of the embedded videos and links on approximately 2m blogs, as well as Facebook and Twitter.

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Let’s Play – the YouTube phenomenon that’s bigger than One Direction

Posting clips of yourself playing video games can bring in big ad revenues – John Green uses his to sponsor AFC Wimbledon. By Fredrick McConnellFredrick McConnell

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Premier League drops case against YouTube

• Premier League launched case against website in 2007
• New York judge ruled action was ‘unrealistic’ in May

Following a six-and-a-half-year crusade, the Premier League has walked away from its long-running legal battle over copyright infringement with the Google-owned video-sharing website YouTube.

According to documents filed in New York and seen by the Guardian, the Premier League, the French Tennis Federation and several music publishers have agreed to drop the legal case, which was launched in 2007.

The move is likely to lead to clubs being able to use the platform to show delayed highlights of their matches on their own YouTube channels. While the court case was ongoing they had been prevented from showing any on-pitch action and limited to behind-the-scenes videos and interviews.

In 2007, the Premier League promised to take on YouTube for what it claimed was extensive copyright infringement as clips recorded from the TV were uploaded to the site. It launched a class action in the US, offering others the opportunity to also take on the video sharing site in the wake of a separate US$1bn claim by media owner Viacom.

But in May this year, a New York judge denied a motion to hear the case as a class action, ruling it was “unrealistic” to consider the claims of the various rights holders in a single case. The latest development means that all sides have agreed to walk away.

Under the terms of the “voluntary dismissal”, both sides will pay their own costs. Over recent years YouTube, bought by Google for $1.65bn in 2006 and now with 1bn users, has been seeking to evolve from a platform for user-generated videos to become also home to a wide range of professionally produced content.

The Premier League has taken advantage of new tools introduced to allow rights holders to quickly identify illegally uploaded content and have it taken down or monetise it. The Premier League, in a bid to protect its £5.5bn rights deal, has opted to have the content removed.

The Premier League refused to comment but is likely to refocus its attention on taking legal action against live streaming websites that present an obvious threat to its broadcasting revenues. In July, it won a landmark case requiring the six largest internet service providers to block a streaming service.

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Will mainstream media report on sectarian singing by British troops?

It will be interesting to see if any newspaper covers the fact that members of Britain’s armed forces appeared to join in with Scottish football fans as they sang sectarian songs at a match yesterday. Initial reports suggest not.

Some 400 uniformed soldiers, seamen and air force personnel attended an armed forces day at Ibrox, the Rangers ground. After a formal march and band music, a group of soldiers (they were in khaki) were filmed dancing, clapping and singing along with the crowd.

Although it is difficult to make out the exact words on the video posted on YouTube, people have identified sectarian songs and chants celebrating the death of the IRA hunger striker Bobby Sands.

Rival Celtic fans were quick to point to songs that are supposed to be banned from all Scottish football grounds under a new law passed by the Scottish parliament.

One commenter to the YouTube site wrote of it being a “disgusting vile and tawdry spectacle”. Another wrote: “Shocking stuff. I hope this vid is forwarded to the footballing and army authorities.”

Two media reports about the events that have been published – one here on the STV site and another here on the Daily Record site – make no reference to the soldiers’ antics.

The STV report mentioned that an army band “entertained fans” and quoted Major General Nick Eeles, general officer commanding Scotland, as saying it was hoped to make it into an annual event.

The Record did write that “the match-day experience began in dramatic circumstances” but only because two marines “abseiled down the Govan stand ahead of kick-off, before delivering the match ball to the referee.”

How odd that both outlets missed the story? Or do their reporters think soldiers chanting jingoistic sectarian songs in unison with football fans is unworthy of comment?

Incidentally, Saturday was not the official armed forces celebration day in Britain (that falls in the close season). The club, with the full approval of the military, decided to stage its own separate event.

Sources: YouTube/STV/Daily Record

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