By
Donald McRae on November 14th, 2016
The former team principal, responsible in his day for 20 F1 world titles, is working with Liberty Media and would be receptive to an approach offering a full-time role to help revitalise the sport which has made up a big part of his life
“The process of improving Formula One tends to be done on a crisis-by-crisis basis – rather than as a continuous plan,” Ross Brawn says as he considers the possibility of returning to the struggling sport he loves. Brawn played an integral role in winning 20 world championships – including 10 constructors’ titles for Williams, Benetton, Ferrari and Brawn GP, and a matching number of drivers’ championships during a 40-year career.
“That success has been because of a methodical approach which asks: ‘Where do we want to be next year – and in three years?’” the former team principal explains. “I identify the objectives and put together the teams to achieve those aims. For me, Formula One has never had that vision. It’s never done the analysis to understand what spectators want. A complex series of demands are made on the sport but the enthusiast is at the core. If we don’t make it exciting, and we don’t have the fans tuning in or going to the races, we haven’t got much of a sport. But there is no strategy to develop Formula One.”
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