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Category: Toyota

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Toyota scraps Olympics TV ads amid lukewarm support in Japan

Carmaker will not air any Olympic-themed ads despite being one of the Games’ top corporate sponsorsThe Tokyo 2020 Olympics sponsor Toyota will not run Games-related adverts on TV and its executives will not attend the opening ceremony, the company has…

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Toyota announce return to World Rally Championship in 2017

• Japanese manufacturer to end 18-year absence
• Toyota to run 1.6-litre turbo-charged Yaris

Toyota will return to the World Rally Championship in 2017, ending what will be an 18-year absence from the sport.

Toyota spent 25 years in rally up to 1999, winning 43 events, along with four drivers’ and three manufacturers’ championships, with famous names including Carlos Sainz, Juha Kankkunen and Didier Auriol at the wheel.

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