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Category: Advertising

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NHS boss condemns English cricket’s sponsorship deal with KP Snacks

Simon Stevens says ECB’s Hundred tie-up with maker of Hula Hoops undermines fight against childhood obesity The head of the NHS has criticised English cricket for letting KP Snacks sponsor a new tournament that is designed to encourage young people to …

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Advert for gambling app banned for using young footballers

Football Index accepts it broke code by using players under 25 such as Jadon Sancho A Facebook advert for a gambling app featuring young football players including Raheem Sterling, Jadon Sancho and Kylian Mbappé has been banned by the advertising regul…

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Church criticises Wayne Rooney over Derby gambling tie-up

Former England captain’s surprise move to Derby partly funded by online casinoThe Church of England and healthcare professionals have criticised the footballer Wayne Rooney over his transfer to Derby County, which involves a lucrative deal to promote a…

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Gambling advert ban takes effect from start of Ashes

No gambling adverts will be shown during live sport televised before 9pm watershedA ban on gambling adverts during televised sport has come into effect, with the Ashes cricket series between England and Australia becoming the first major UK sporting ev…

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India and Pakistan in social media dogfight before cricket clash

Pakistani channel releases spoof video of shot-down pilot, prompting outrage in IndiaIndia and Pakistan have had tempestuous relations since their birth as independent states. There have been wars, skirmishes, bad-natured exchanges, and prolonged diplo…

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The Guardian view on cricket: play the game | Editorial

The game is shrinking in its homeland, but it still thrills hundreds of thousandsOnce in a while sport throws up some feat of truly astonishing athleticism. Professional sportspeople operate all the time at a level which most of us could never for a mo…

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NRL and AFL clubs called out for ‘toxic’ alcohol advertising deals

Only Melbourne Storm and Western Bulldogs don’t accept money from drinks industry, report findsA new study has highlighted the extent to which alcohol advertising is ingrained within Australia’s two major football codes, with concerns raised about the …

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CBS refuses to run Super Bowl ad for medical marijuana

Acreage Holdings ‘disappointed but not surprised’ by newsMarijuana now legal in some form in 33 US statesCBS has rejected a Super Bowl television ad calling for the legalization of medical marijuana sponsored by one of the largest cannabis investment c…

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UK betting firms back live sports advertising ban

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children Online gambling companies have agreed to a voluntary “whistle-to-whistle” ban on advertising during live sports, in an effort to address concern…

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Celebrity boycotts and half-time headaches: is the Super Bowl already in crisis?

Sports and advertising’s biggest night has tried to rise above politics, but has recently been dragged into the culture warsThe Super Bowl is traditionally the biggest night for sports, entertainment and advertising in the US,but in the wake of intense…

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Colin Kaepernick files trademark for image of his hair and face

Move comes after Nike campaign featuring quarterbackImage could be used to market shampoo and jewelryColin Kaepernick has followed up his recent Nike campaign by taking steps to protect who can use his likeness going forward.Kaepernick, who s…

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Naomi Osaka’s $8.5m Adidas deal shows being a female athlete can pay

Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customersWhen Forbes released their list of the 100 highest-paid athletes, it came as a shock to many that not a single woman made the …

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Labour pledges ban on TV gambling adverts during live sports

Tom Watson announces a number of policies designed to tackle addiction ‘epidemic’ Gambling companies will be banned from advertising on television during live sports if Labour wins the next general election, as part of a crackdown designed to tackle an…

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Nike releases full ad featuring Colin Kaepernick – video

Nike has unveiled its first ‘Just Do It’ ad narrated by Colin Kaepernick. The two-minute commercial highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting against racial inequali…

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Nike releases full ad featuring Colin Kaepernick – video

Nike has unveiled its first ‘Just Do It’ ad narrated by Colin Kaepernick. The two-minute commercial highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting against racial inequali…

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Watchdog reviews complaints about World Cup betting ads

ASA to assess if ‘bet now’ offers during matches broke rules on problem gamblingThe UK’s advertising watchdog is examining complaints about World Cup ads by Bet365, William Hill and Coral that potentially broke new rules designed to crack down on probl…

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Neville Southall as a source of hope | Brief letters

Manchester town hall | Funeral ads | Atheist appeals to God | Neville Southall | Dom BessWhile I am broadly in agreement with Simon Jenkins about the government getting it wrong on urban renewal in the regions (Relocating a few TV execs won’t revive ou…

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Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

Brands seize chance to push products after western firms pull out over bribery scandalFootball fans heading to the World Cup this summer are going to get an education in Chinese TVs, mobile phones, electric scooters and Mongolian dairy products. As wes…

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The Super Bowl ads, Justin Timberlake and everything but the football – live

Live updates on the non-sporting action from the Super Bowl 2018, including the half-time show, biggest commercials and film trailersFollow the game: live updates on the Super Bowl 1.08am GMT Timberlake is teasing his arrival. That outfit does not look…

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Major NFL sponsor Papa John’s says player protests have harmed company

Pizza company says matter should have been ‘nipped in the bud’Founder John Schnatter donated to Donald Trump’s campaignPapa John’s, the official pizza of the NFL, and one of the league’s major sponsors says poor leadership over the player protests are …