Britain invests and expects as Team GB aims for masses of medals in Rio

Team GB has become one of the most feared outfits at the Olympics, but will have to win at least 48 medals if they are to consider Rio a success

Better Never Stops. The grammatically suspect Team GB slogan from the gilded London Games may not make much sense but it does at least capture the sense of perpetual motion of the medal machine that has made them one of the most copied and feared squads in Rio de Janeiro.

When Chris Froome, fresh from winning his third Tour de France, lines up alongside Geraint Thomas, Adam Yates, Ian Stannard and Steve Cummings in a cycling road race that will finish against a spectacular backdrop along Copacabana on Saturday he will embody just how far Team GB has come since the humiliation of Atlanta in 1996.

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