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Author Archive for Marina Hyde

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Simone Biles is redefining brilliance in a sport that shamefully failed her | Marina Hyde

After the Larry Nassar saga USA Gymnastics should not exist but Biles continues to bring her sport dignity – and moneyOn Sunday night Simone Biles, on her way to securing her sixth US gymnastics title, performed a triple-double in her floor routine, on…

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Create beef and never apologise: my Premier League social media guidelines | Marina Hyde

Given what we know now, it feels time for an update. Here are the rules for the upcoming Premier League seasonBack in the mists of 2012, the Premier League issued its first ever set of social media guidelines. As departing chief executive Richard Scuda…

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Saudi race not about F1 healing powers but cash and cleaning the regime’s reputation | Marina Hyde

For all the talk of social change in Saudi Arabia, the beneficiaries of a grand prix would be F1’s coffers and the country’s rulerWas it really only last year that Formula One’s owner, Liberty Media, was making its pious announcement that “grid girls” …

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Women’s World Cup captured public’s imagination despite Fifa’s worst efforts | Marina Hyde

Patronising scheduling set it up to fail but players used their platform to highlight how the governing body lets them downGianni Infantino is one of those intensely political people who believe that as far as everyone else is concerned, there is no pl…

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Trolls and a flag leave sports marketing masters of universe in black hole | Marina Hyde

Botched launches of Arsenal’s kit and Nike’s trainer exposes halfwitted naivety among wizards of merchandisingDoes any profession attract a higher percentage of sweet summer children than sportswear marketing? We are encouraged to think of this most mo…

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Trolls and a flag leave sports marketing masters of universe in black hole | Marina Hyde

Botched launches of Arsenal’s kit and Nike’s trainer exposes halfwitted naivety among wizards of merchandisingDoes any profession attract a higher percentage of sweet summer children than sportswear marketing? We are encouraged to think of this most mo…

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Boycott’s not-out attitude switches ends between Test cricket and Brexit | Marina Hyde

The famously immovable opening batsman now shows a much more carefree approach to the prospect of no-dealMy God, I wish Geoff Boycott had approached playing cricket like he approaches no-deal Brexit. The longtime cricketer turned longtime commentator w…

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Fifa’s dirty laundry does not cause such a stench in murky times of today | Marina Hyde

In a world of pee tapes, poisonings and cybersecurity attacks, news such as Michel Platini’s detention does not feel quite the full-spectrum scandal it once would have beenI’m so glad that sporticidal Fifa president Gianni Infantino got to enjoy his se…

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Pity the poor man who’s had the Women’s World Cup shoved down his throat | Marina Hyde

From Mr Inferior Product to Mr I Prefer Parks, the tournament has caused a cosmic imbalance that we must redressOnce again I am hugely grateful to the community that will not allow us to forget the great under-reported story of this Women’s World Cup: …

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John Daly’s buggy gives us a joyride in front of po-faced golf authorities

It’s hard to escape the sense that the powers-that-be just feel someone like Daly makes the place untidyNews that the R&A is considering John Daly’s request for permission to use a buggy for July’s Open at Royal Portrush has been met by a growing c…

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Uefa’s ‘parking ticket’ fines will not rein in football’s maverick clubs | Marina Hyde

Unless it enforces a monster fine or ban on clubs who overstep the mark, Uefa is an employee of those it is supposed to policeReports that Uefa investigators are to recommend Manchester City be banned from the Champions League for a year are certainly …

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Donald Trump is a horse racing expert – who knew? Now cricket awaits his input | Marina Hyde

After his insistence political correctness interfered with the Kentucky Derby the US president’s UK visit during the Cricket World Cup is an opportunity not to be missedGiven that his online trophy cabinet already includes accolades like “most tweets s…

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Sorry, but Sports Illustrated’s Swimwear Issue is still showcasing sex, not beauty | Marina Hyde

The American magazine is being disingenuous if it thinks the use of one burkini-clad Muslim model will ‘shatter perceptions’As a huge fan of all attempts to complexify the men’s magazine market, I couldn’t be more moved by the latest gambit by Sports I…

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Football’s pathetic omertas only serve to benefit those with real power | Marina Hyde

The elastic and corrosive concept of ‘respect’ is rife in football – the one set of people this cosy approach never serves is the fansWith barely a column inch or broadcast second devoted to the fallout of Manchester United’s 4-0 defeat to Everton on S…

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Tiger Woods’ Masters win was no tale of redemption – it was revenge | Marina Hyde

His stunning return to golf’s major highs thrills as much for him sticking it to the old guard as it did for pure sporting spectacleAs someone who cried at Tiger Woods’s spectacular Masters victory on Sunday – having spent years waiting for it and much…

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Kepa and Sarri are actors in the soap opera of football social media | Marina Hyde

It might have been a headache for the manager, but for the big studio moneymen Sunday’s bust-up was a fine day at the officeEven by the standards of non-apology apologies, Kepa Arrizabalaga’s first effort to address The Unpleasantness during Sunday’s L…

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Where is Gordon Taylor’s PFA review? No doubt he’s beavering away | Marina Hyde

The world’s highest-paid union official promised a review in November but it appears to be moving at a glacial paceI don’t know the Latin for “look busy and it’ll die down” – but whatever it is, it could do with being carved above the lintel of the Pro…

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Was Infantino just too busy to get involved in freeing Hakeem al-Araibi? | Marina Hyde

Fifa has a new human rights policy, yet its president appears to have been too caught up with other things to help out a footballer jailed under false pretencesTo the middle east, where Fifa’s brilliant plan to bring peace via the medium of football co…

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José Mourinho dancing on ice – at last, he’s served up something watchable | Marina Hyde

From his Russian tumble to a Spain prison sentence, the erstwhile United manager has had a dim week. At least it’s entertainingAfter so many years of refusing to give the public what they want, it’s great to see José Mourinho finally serving up somethi…

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Saudi Arabia, sportswashing and golf’s daring sortie into enemy coffers | Marina Hyde

The European Tour breaks new and controversial ground in the Middle East this week, with Justin Rose among the players being paid up to $1m to compete in the Saudi InternationalIn a flawlessly manicured instance of cosmic timing, last Sunday saw Justin…