Amazon’s Premier League arrival comes with a hefty price tag for fans | Barney Ronay

No matter how glossy the Amazon product, fans are still being sold the same things they already owned in the first place

The Americans are coming. Or rather, they’re already here, and already launching the next step in a takeover by stealth that may only just be entering its imperial phase.

English football has always had its own quiet obsession with American scale, American razzmatazz, and above all American money. In the late 1970s Jimmy Hill and his consortium members managed to lose a million dollars a year on the Washington Diplomats franchise in the North American Soccer League, a venture that saw Hill and co pay $200,000 to watch an injured, essentially immobile Johan Cruyff score a single brilliant goal from inside his own half before the whole thing folded.

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