Adidas under fire for racist tweets after botched Arsenal launch

Company automatically posted pictures of new shirts with offensive Twitter handles on back

Adidas UK has come under fire after a social media gambit backfired spectacularly, leading to the company tweeting out pictures of its shirts with racist and offensive slogans on the back.

The error came as Adidas launched a social media campaign, #DareToCreate, in conjunction with its release of the new Arsenal home kit.

Continue reading...

About the Author

Comments are closed.