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‘A totally different fit’: how female footballers finally got their own kits | Suzanne Wrack

Gone are the hand-me-downs and adapted men’s kits – women have been calling the shots before this summer’s World Cup

“When we work with the men, they say a tight fit made them feel like a superhero, but for women it’s different. They want to feel comfortable and covered and professional,” says Cassie Looker.

Looker is the senior apparel product manager in global football at Nike and has spearheaded the design and production of the first bespoke women’s kits for the teams it is partnered with at this summer’s World Cup. It launched them with an unveiling in Paris involving leading female athletes from across the sporting world and top models.

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